Finnish mobile service market has been heavily competed and impacted by changing customer behavior, resulting in the need to find new ways to package and market services.
The teleoperator wanted to understand how media efficiency changes after updating productization. Additionally, it was interested to discover new media channels that would support the current media mix.
“Sellforte is our trusted partner in understanding marketing effectiveness: we get KPIs and facts about how different changes impact media efficiency. Sellforte results have thus given us the extra push to make further improvements to the productization and media. At the same time Sellforte modelling also works as a starting point for discussions and negotiations with media service providers to find the best working solution to maximize our sales.”