Improve your marketing ROI and promotion effectiveness with Sellforte continuous analytics service
World’s most powerful retail analytics
Client Success Story: Stockmann Delicatessen
“We have previously done marketing activities and campaigns in a vacuum, lacking deep enough analytics to give feedback on our performance. Sellforte has provided insights on what in our marketing works and what doesn’t. Now for the first time, marketing and merchandising get easy and understandable feedback from their own work to make better decisions in the future.”
+5% p.p.
Margin improvement potential
Our solutions
Marketing analytics
- Understand how media and promotions drive growth
- Analyze ROI for each advertisement and marketing message
- Optimize media mix allocation and timing
- Catch the effects of marketing to long-term brand building and loyal customers
- Target most profitable customer segments and geographies
Promotion effectiveness
- Create campaign plans based on accurate sales and margin forecasts
- Choose best items for each media and campaign
- Understand effects of cannibalization, stock-up and halo
- Select optimal discount-%, prices and mechanics
