We’ve seen and experienced current marketing analytics’ inefficiencies within the retail industry first-handed. Quarterly, yearly and even less frequent report cycles cannot solve the most profound problems in the long run, while the costs for developing comprehensive in-house marketing analytics system won’t usually fit the marketing budget either. As a result, marketing insights are purchased as reoccurring projects with expensive price tags, that undermine the insights’ biggest growth potential.
Sellforte was founded to tap into this lost potential. We want to provide our customers the tools to get ahead in the competition by showing how daily marketing activities affect the overall sales performance. This way our customers are able to monitor how strategy integrates into dynamic circumstances, implement changes if unexpected scenarios unfold, and ensure sustainable growth trend for years to come.
We believe that focusing on what’s truly essential is the key to success. This is, however, increasingly difficult nowadays as organisations have to deal with endless amount of things that drain energy from the most crucial tasks, dulling the sharpest edge day after day. That’s why we’ve developed an AI-powered analytics software that helps marketing professionals on every level of the company to concentrate on doing what they’re specialized for, while the algorithms take care of the bulk calculations.