Meet Sellforte

Our background

We’ve seen and experienced current marketing analytics’ inefficiencies within the retail industry first-handed. Quarterly, yearly and even less frequent report cycles cannot solve the most profound problems in the long run, while the costs for developing comprehensive in-house marketing analytics system won’t usually fit the marketing budget either.

As a result, marketing insights are purchased as reoccurring projects with expensive price tags, that undermine the insights’ biggest growth potential.

Sellforte was founded to tap into this lost potential.

We want to provide our customers the tools to get ahead in the competition by showing how daily marketing activities affect the overall sales performance.

 

This way our customers are able to monitor how strategy integrates into dynamic circumstances, implement changes if unexpected scenarios unfold, and ensure sustainable growth trend for years to come.

Our vision

We believe that focusing on what’s truly essential is the key to success. This is, however, increasingly difficult nowadays as organisations have to deal with endless amount of things that drain energy from the most crucial tasks, dulling the sharpest edge day after day.

That’s why we’ve developed an AI-powered analytics software that helps marketing professionals on every level of the company to concentrate on doing what they’re specialized for, while the algorithms take care of the bulk calculations.

Sellforte Team

Juha Nuutinen

Juha Nuutinen

CEO, Co-Founder
+358 400 705 364

Former top-tier management consultant with globally leading retail analytics expertise

Mikko Ervasti

Mikko Ervasti

CSO, Co-Founder

Data scientist with complex mathematical modeling expertise

Teppo Luukkonen

Teppo Luukkonen

CTO, Co-Founder

Versatile expertise in business modeling

Paul Arpikari

Paul Arpikari

Chief Commercial Officer
+358 41 438 2545

+10 years in media and marketing industry

Kennet Jokisalo

Kennet Jokisalo

VP, EMEA Sales
+358 440 222 622

Chris Kervinen

Chris Kervinen

Marketing Manager

Inbound + outbound marketing specialist

Tuomas Matilainen

Tuomas Matilainen

Customer Success Director

Retail and marketing analytics professional with experience of working at a top retailer and media agency

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Katarzyna Wierzchowiecka

Customer Success Manager

Project management and strategy expert

Antti Heliste

Antti Heliste

Customer Success Manager

Ville Vierimaa

Ville Vierimaa

Senior Data Scientist

Physicist with savvy data science expertise

Hannu Laine

Dr. Hannu Laine

Senior Data Scientist

Expert in Bayesian modeling and causal inference

Paavo Niskala

Dr. Paavo Niskala

Data Scientist

Background in computational plasma physics in nuclear fusion applications

Leevi Lindgren

Leevi Lindgren

Data Scientist

Lauri Seppäläinen

Lauri Seppäläinen

Junior Data Scientist

Jeroen Bosch

Jeroen Bosch

Software Developer

Joonas Nurmi

Joonas Nurmi

Junior Software Developer

Zhongyuan Jin

Zhongyuan Jin

Junior Software Developer

Aija Peltola

Aija Peltola

Digital Marketer

Online, analytics and SEO

Our advisors

Ismo-300x300

Ismo Ojanen

Senior Advisor

Global Marketing Sourcing Director/Consultant with 20+year management and leadership experience

Jonas Stjernberg

Jonas Stjernberg

Senior Advisor

Seasoned retail executive and strategy professional

Olli-Pekka Mattila

Olli-Pekka Mattila

Advisor

Business development and financial expert

Petteri Räty

Petteri Räty

Advisor

System architect and SaaS expert with broad entrepreneurial background