guide for data-driven marketing executives

How to measure and improve Marketing ROI

Gartner’s CMO Spend Survey revealed that marketing budgets have dropped to 6.4% of overall company revenue in 2021, down from 11% in 2020. How to prevent this happening to your budget?

what you will find from this ebook

Part 1: Theory

Shared problems marketers face in 2022 and how to tackle them

ROMI Modeling 101

ROMI analytics and data granularity

Part 2: Practice

Case studies and alternative ROMI solutions

How to get started

Who to bring along and what kind of solutions there are to choose from

Download the guide

Jumping into ROMI modeling opens your eyes to the possibilities of how to change your decision-making. With a little bit of trial-and-error and a pioneering finesse, you will be helping create a more compelling customer experience.