How to measure Marketing ROI?
Download The Ultimate ROMI Guide

Comprehensive guide for data-driven marketing executives
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What's in this ebook

Basics of ROMI

What it is, how has it evolved and why everyone's talking about it

Advanced ROMI

How to measure tactical vs. brand-building marketing activities and unlock the full growth potential

Business Cases

Case studies, alternative ROMI solutions & how to get started

Download the ROMI Guide

About the authors

Juha Nuutinen
Chief Executive Officer, Co-Founder

Ex-BCG project leader. Experience on large promotions and pricing projects for top retailers, including e.g. Tesco UK.

Mikko Ervasti
Chief Scientific Officer, Co-Founder

D.Sc. (Tech.) in the field of theoretical and computational quantum physics.

Paul Arpikari
Chief Commercial Officer

+10 years of experience in the media and marketing industry,
e.g. at MTV3, Tori.fi.

Hannu Laine
Senior Data Scientist

MIT, expert in Bayesian modeling and causal inference.

Tuomas Matilainen
Customer Success Director

Media agency and retail experience from Omnicom Media Group and Kesko.

Chris Kervinen
Marketing Manager

Outbound sales and marketing specialist.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
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Full Chapter List

Chapter 1: Introduction
Chapter 2: ROMI Modeling
Chapter 3: ROMI Analytics
Chapter 4: Case Studies
Chapter 5: ROMI Solution Alternatives
Chapter 6: How To Get Started
Chapter 7: Conclusion


"If you can measure it, you can start improving it. Increase the impact of ROMI with constant improvements."