What it is, how has it evolved and why everyone's talking about it
How to measure tactical vs. brand-building marketing activities and unlock the full growth potential
Case studies, alternative ROMI solutions & how to get started
Juha Nuutinen
Chief Executive Officer, Co-Founder
Ex-BCG project leader. Experience on large promotions and pricing projects for top retailers, including e.g. Tesco UK.
Mikko Ervasti
Chief Scientific Officer, Co-Founder
D.Sc. (Tech.) in the field of theoretical and computational quantum physics.
Paul Arpikari
Chief Commercial Officer
+10 years of experience in the media and marketing industry,
e.g. at MTV3, Tori.fi.
Hannu Laine
Senior Data Scientist
MIT, expert in Bayesian modeling and causal inference.
Tuomas Matilainen
Chief Customer Officer
Media agency and retail experience from Omnicom Media Group and Kesko.
Chris Kervinen
Marketing Manager
Outbound sales and marketing specialist.
"If you can measure it, you can start improving it. Increase the impact of ROMI with constant improvements."
Chapter 1: Introduction
Chapter 2: ROMI Modeling
Chapter 3: ROMI Analytics
Chapter 4: Case Studies
Chapter 5: ROMI Solution Alternatives
Chapter 6: How To Get Started
Chapter 7: Conclusion
