Comprehensive guide for data-driven marketing executives

How to measure Marketing ROI

"If you can measure it, you can start improving it. Increase the impact of ROMI with constant improvements."

what you will find from this ebook
1

Basics of ROMI

What it is, how has it evolved and why everyone's talking about it
2

Advanced ROMI

How to measure tactical vs. brand-building marketing activities and unlock the full growth potential
3

Business Cases

Case studies and alternative ROMI solutions
4

How to get started

Taking your first steps are virtually always the hardest, but the momentum of continuing makes the process easier.

Download the guide

Jumping into ROMI modeling opens your eyes to the possibilities of how to change your decision-making. With a little bit of trial-and-error and a pioneering finesse, you will be helping create a more compelling customer experience.

About the authors

Juha Nuutinen
Chief Executive Officer, Co-Founder

Ex-BCG project leader. Experience on large promotions and pricing projects for top retailers, including e.g. Tesco UK.

Mikko Ervasti
Chief Scientific Officer, Co-Founder

D.Sc. (Tech.) in the field of theoretical and computational quantum physics.

Paul Arpikari
Chief Commercial Officer

+10 years of experience in the media and marketing industry,
e.g. at MTV3, Tori.fi.

Hannu Laine
Senior Data Scientist

MIT, expert in Bayesian modeling and causal inference.

Tuomas Matilainen
Chief Customer Officer

Media agency and retail experience from Omnicom Media Group and Kesko.

Chris Kervinen
Marketing Manager

Outbound sales and marketing specialist.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.