Resources

Guides, videos, podcast episodes and blog posts about marketing effectiveness

  • How to get your dream marketing budget
    handbook

    How to get your dream marketing budget

    Looking to excel next year's budgeting? Grab this guide and learn how to get Finance on your side in the negotiations!

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  • handbook

    Marketing Effectiveness Guide - 2022 edition

    Are you looking to learn something new about data-driven marketing and over time, improve the effectiveness of your marketing investments?r

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  • The Ultimate ROMI Guide
    handbook

    The Ultimate ROMI Guide For Marketing Executives

    Gartner’s CMO Spend Survey revealed that marketing budgets have dropped to 6.4% of overall company revenue in 2021, down from 11% in 2020. How to prevent this happening to your budget?

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  • handbook

    Marketing Attribution guide

    A marketing attribution guide that helps you to follow your northern star

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  • Marketing Data Guide
    handbook

    Marketing Data Guide

    Although putting your data into the right format might seem like a world of trouble, we guarantee that it will be worth it. In the future data will be one of the most valuable assets companies can possess.

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  • Guide to How marketing drives sales & profit
    handbook

    How marketing drives sales & profit

    How marketing drives sales & profit

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  • handbook

    Promotion Effectiveness guide - 2022 Edition

    Are you looking to learn something new about data-driven marketing and over time, improve the effectiveness of your marketing investments?

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