take your marketing to the next level

Sellforte Resources

Future high performers in marketing leverage as much data as possible, and invest in measurement & metrics instead of flashy dashboards.

We want to help marketers assess and improve the quality of their marketing data and learn how they can utilize Marketing Mix Modeling to drive profitable sales and profit through marketing.

Welcome to learn!

Our eBooks

Download
Marketing Data Guide -
How to structure your data
  • How to assess and improve the quality of your marketing data.

Download
How marketing drives sales and profit - Handbook
  • How to assess and improve the quality of your marketing data.

Download
Marketing Effectiveness Guide
  • Improve the effectiveness of your marketing investments

Download
Promotion Effectiveness Guide
  • Discover the drivers of successful promotions

Download
The Ultimate ROMI Guide For Marketing Executives
  • Comprehensive guide for data-driven marketing executives

Half Wasted - Podcast

In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketer as well as from the companies, and why data isn't utilized in decision making as much as we like to think.
View Podcast page

Recent episodes

Episode 1: Marketing Mix Modeling 101 with Michael Taylor

Michael Taylor is a MMM "teacher" that wants to help marketers to get a grasp on how MMM is done and what's happening under the hood and why a company needs MMM.

Listen Episode 1
Episode 2: Ensuring decent ROMI with Antoine Coopoosamy from H&M

The global marketing measurement manager at H&M talks about what's it like to manage marketing effectiveness of one of the biggest fashion retailers in the world?

Listen Episode 2
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Impact Calculator

Without being fully aware of the most optimal use of your marketing money, you are famously throwing half of it away.

Marketing Mix Modeling is the best way to show the most optimal use of your marketing budget with the data you already have.
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