promotion effectiveness guide

Improve your Promotion Effectiveness. Start today.

Are you looking to learn something new about data-driven marketing and over time, improve the effectiveness of your marketing investments?

what you will find from this ebook
1

Why Promotion Effectiveness is important

Avoid running ineffective & expensive promotions
2

Drivers behind Promotion Effectiveness

We’re not only analyzing which promotions are performing well, but also why they’re performing well
3

Data requirements

Before we get into the analysis, we need to make sure we have required data
4

How to calculate the success of a promotion

Measure promotion effectiveness with 4 steps

Download the guide

A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.

We want the help managers understand what makes a promotion a success.