promotion effectiveness guide

Improve your Promotion Effectiveness. Start today.

Are you looking to learn something new about data-driven marketing and over time, improve the effectiveness of your marketing investments?

what you will find from this ebook

Why Promotion Effectiveness is important

Avoid running ineffective & expensive promotions

Drivers behind Promotion Effectiveness

We’re not only analyzing which promotions are performing well, but also why they’re performing well

Data requirements

Before we get into the analysis, we need to make sure we have required data

How to calculate the success of a promotion

Measure promotion effectiveness with 4 steps

Download the guide

A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.

We want the help managers understand what makes a promotion a success.