Continuous Promotion Effectiveness

The key to effective promotional ads? Knowledge. We give you a full and clear picture of which of your products work well when promoted. No more spray and pray.
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Discover the blueprint behind profitable promotions

What are the drivers behind your promotion efficiency?

Breaking down all of the impacts in the overall sales performance (e.g. cannibalization, stock-up, halo), the analysis presents valuable insights on why specific promotions perform so well compared to others.
Discover all factors behind promotion effectiveness
Get a clear picture of what is and isn't working
Fill each ad with your most-loved products
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FAQ

How retailers can improve promotion effectiveness?
Retailers should start by analyzing their promotion effectiveness and leverage those insights to be more innovative – to focus on the products their clients most love, at optimal prices points and optimal seasons supported with optimal marketing activities.
How do you measure promotion effectiveness?
It all starts from building a credible baseline: How much would I have sold this product if it wasn’t on promotion?

The second, equally important step, includes accounting for all the secondary effects: How much traffic did that promotion drive, what other items the customers bought who we’re driven by the promotion, what products were cannibalized due to the promotion, and was there any stock-up?
What is promotion analysis?
Promotion analysis identifies the best products, price points, discount mechanisms and marketing messages to optimize your sales, margin and/or traffic.
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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.

Know the true sale and margin uplift from your promotions

Wouldn’t it be great if you could simply press "start" on a promotion, watch the money roll in and be 100% sure that was where it is coming from?

Sadly, data is often much muddier than we might hope with other, unexpected, factors that may leave you scratching your head as to how effective your promotion really is.

More about promotion effectiveness analysis?

Read our blog

How Sellforte's analysis can help you make better decisions

Map out both the actual turnover and baseline trend to cut through the noise
Find out what has been the main driver of your success
Get to the truth of the incremental sale and margin uplift that your promotion has produced
Find out which promotions are bringing higher sales and margins
Our machine learning models are able to choose the optimal price points & mechanics for each promotion based on your receipt data.

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