✓ Granularity: Media type average sales ROI
✓ Measures: Clicks, likes, views, total traffic, average receipt value
✓ Format: Pptx.-report & legacy excels
✓ Data size: Small data (hundreds of rows)
✓ Timeliness: Post-campaign reports
✓ Access: Power users & top management
✓ Lead time: 4-8 weeks (at least)
✓ Granularity: Media channel sales & margin ROI (*)
✓ Measures: Media channel sales & margin uplifts (daily level) (*)
✓ Format: Web-UI (+pptx.-report if required) (*)
✓ Data size: Big data (hundreds of millions of rows) (*)
✓ Timeliness: In-campaign progress updates, historical view (*)
✓ Access: All marketing staff (*)
✓ Lead time: Daily/weekly updates (*)
Is your media spend allocated as effectively as possible?
By analyzing your receipt and media spend data, Sellforte’s software attributes sales and margin uplifts to each media, providing actionable insights on how to improve your media spend allocation
What are your best traffic-driving media items and messages?
By isolating media’s impact and the offer-effect, we can determine the role and performance for each product in your marketing campaigns to ensure that the best media items and messages are most visible.
How well does each channel reach your specific customer segments?
In case of customer loyalty programs, we’re able to connect different customer segments to individual marketing activities and find out the best media for your marketing strategy.
What is your best-performing marketing mix for each geographic area?
Customize your marketing mix for each strategic region based on localized media effectiveness, measured from your receipt and marketing data by Sellforte AI
What are the best seasons and weekdays to invest in media?
Our sales attribution model with seasonal and weekly trends and patterns will help you to time your media spend at the most profitable seasons and weekdays.