See how much sales and margin each media investment creates on daily basis
Key differences between regular and premium ROMI modeling
Regular ROMI modeling
✓ Granularity: Media type average sales ROI
✓ Measures: Clicks, likes, views, total traffic, average receipt value
✓ Format: Pptx.-report & legacy excels
✓ Data size: Small data (hundreds of rows)
✓ Timeliness: Post-campaign reports
✓ Access: Power users & top management
✓ Lead time: 4-8 weeks (at least)
Premium ROMI modeling
✓ Granularity: Media channel sales & margin ROI (*)
✓ Measures: Media channel sales & margin uplifts (daily level) (*)
✓ Format: Web-UI (+pptx.-report if required) (*)
✓ Data size: Big data (hundreds of millions of rows) (*)
✓ Timeliness: In-campaign progress updates, historical view (*)
✓ Access: All marketing staff (*)
✓ Lead time: Daily/weekly updates (*)
From media costs to media investments
To measure sales & margin uplifts, you need to analyse sales & margin data
Allocate the media budget based on media channels’ sales, margin & campaign ROI
Show top management the sales and margin value in past marketing activities and get bigger media budget
Business challenges we help to solve
Optimal media spend allocation
Is your media spend allocated as effectively as possible?
By analyzing your receipt and media spend data, Sellforte’s software attributes sales and margin uplifts to each media, providing actionable insights on how to improve your media spend allocation
Most attractive items and messages in media
What are your best traffic-driving media items and messages?
By isolating media’s impact and the offer-effect, we can determine the role and performance for each product in your marketing campaigns to ensure that the best media items and messages are most visible.
Reaching your target customers
How well does each channel reach your specific customer segments?
In case of customer loyalty programs, we’re able to connect different customer segments to individual marketing activities and find out the best media for your marketing strategy.
Geographically adjusted marketing mix
What is your best-performing marketing mix for each geographic area?
Customize your marketing mix for each strategic region based on localized media effectiveness, measured from your receipt and marketing data by Sellforte AI
Most effective seasons and weekdays
What are the best seasons and weekdays to invest in media?
Our sales attribution model with seasonal and weekly trends and patterns will help you to time your media spend at the most profitable seasons and weekdays.
Learn more about Sellforte Premium ROMI modeling
Send us your question regarding premium ROMI modeling
We’ll write a blog post about it (if one doesn’t already exist)!
Request a free Sellforte demo account
Try yourself what kind of insights premium ROMI modeling can deliver
Download Sellforte’s ROMI guide for marketers
Learn how our approach works, what kind of advantages it can create and how to start measuring on your own.