Use Cases for Marketing Director

This is how the marketing department / function can benefit from Sellforte
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Marketing Director
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Marketing analytics / Data Science

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Category manager
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Complete marketing insights for better decision-making

ORDER ENTRY & COSTING

Timeseries

1
Configure order forms and collect data in any language
2
Choose your costing and pricing strategy: simulation, formula, or volume
3
Automatically generate quotations and cost sheets for customers and internal use
ORDER ENTRY & COSTING

Media campaigns

1
Plan production ahead of time with daily, weekly and monthly Gantt Charts
2
Mass schedule 2D and 3D nested builds with production planning tools
3
Automatically keep track of queued, completed and failed jobs
ORDER ENTRY & COSTING

Marketing ROI seasonality

1
Configure order forms and collect data in any language
2
Choose your costing and pricing strategy: simulation, formula, or volume
3
Automatically generate quotations and cost sheets for customers and internal use
ORDER ENTRY & COSTING

Postal code heat map

1
Plan production ahead of time with daily, weekly and monthly Gantt Charts
2
Mass schedule 2D and 3D nested builds with production planning tools
3
Automatically keep track of queued, completed and failed jobs

Marketing Effectiveness Guide - 2020 Edition

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Learn more about MMM

Comparing Different Marketing Mix Modeling solutions

Comparing Different Marketing Mix Modeling solutions

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Methodological pitfalls of traditional Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling

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MMM - Continuous is better than project-based

MMM - Continuous is better than project-based

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FAQ

What is Marketing Mix Modeling?
Marketing Mix Modeling (MMM) identifies the incremental sales and margin driven by each marketing activity and uses that information to elucidate the return on investment (ROI) for each marketing investment. MMM can then be used to recommend changes to the media mix to reach higher level of sales and margin more effectively.
How does MMM work?
MMM decomposes sales time series into different factors driving those sales. Usually marketing activities are one of the most significant drivers, but its important to also account for seasonality in base demand, as well as different external factors, such as status of the economy, competitor activities and weather.
What is a limitation of Marketing Mix Modeling?
The central challenge in MMM is accounting for all the different data sources available, often in various formats and of different quality. To handle the uncertainty and hierarchical nature of the data, a Bayesian approach is often necessary.
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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.

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