Comparing Different Marketing Mix Modeling solutions
Comparing Different Marketing Mix Modeling solutions
*The first part will be on the overview page*
From marketing to analytics and catergory management, Sellforte helps executives to make the right business decisions.
Marketing management is like leading an orchestra –the bigger the band, the harder it is to make sure each instrument plays perfectly.
Big data analytics and data science fuel the growth in modern companies –but only if the experts’ time is utilized in the right tasks.
Category management requires recognizing all of the factors that affect sales –including cannibalization, stockup & basket halo.
See marketing investments in each campaign and how much sales/profit they’ve generated
Compare campaign-specific uplifts and ROIs
View results on daily/weekly/monthly level
See marketing investments in each campaign and how much sales/profit they’ve generated
Compare campaign-specific uplifts and ROIs
View results on daily/weekly/monthly level
See how much money goes to each media group on daily/weekly/monthly level
Find the optimal investment level for each media group in each time time period
See how much money goes to each media group on daily/weekly/monthly level
Find the optimal investment level for each media group in each time time period
Review and compare individual media channels’ effectiveness
Sales & Profit ROIs per media channel
Compare how marketing campaigns generate sales in different channels (superstores, webstore, home delivery etc.)
Allocate marketing investments based on how each channel benefits from them
Get country-specific marketing effectiveness metrics in same currency
Analyze which media groups perform the best in each country and why
Track the marketing effectiveness in specific regions
Analyze which areas provide the best ROMI and why
Optimize the media investments based on store locations
Compare media investments’ ROIs and uplifts against reference period in time
Interpret how the effectiveness has developed over time, and where the trends go in future
Compare media investments’ ROIs and uplifts against reference period in time
Interpret how the effectiveness has developed over time, and where the trends go in future
Check which media channels and promotions reach each customer segment most effectively
Plan targeted marketing campaigns for each segment with unprecedented accuracy and granularity
Measure how marketing affects the key brand KPIs, such as Aided awareness, Unaided awareness, Brand consideration & Brand preference
See how much business impact new initiatives have generated, and how much of the total potential is left
Get recommendations on how to maximize the bottom-line results through marketing
Comparing Different Marketing Mix Modeling solutions
Methodological pitfalls of traditional Marketing Mix Modeling
MMM - Continuous is better than project-based