Use Cases for Marketing Directors

This is how the marketing department / function can benefit from Sellforte
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*The first part will be on the overview page*


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From marketing to analytics and catergory management, Sellforte helps executives to make the right business decisions.

Marketing Directors

Marketing management is like leading an orchestra –the bigger the band, the harder it is to make sure each instrument plays perfectly.

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Marketing analytics / Data Science

Big data analytics and data science fuel the growth in modern companies –but only if the experts’ time is utilized in the right tasks.

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Category manager

Category management requires recognizing all of the factors that affect sales –including cannibalization, stockup & basket halo.

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Use Cases for Marketing Directors

Connect campaigns to profitability

  • See marketing investments in each campaign and how much sales/profit they’ve generated

  • Compare campaign-specific uplifts and ROIs

  • View results on daily/weekly/monthly level

Connect campaigns to profitability

  • See marketing investments in each campaign and how much sales/profit they’ve generated

  • Compare campaign-specific uplifts and ROIs

  • View results on daily/weekly/monthly level

Review online & offline media groups’ ROMI with same metrics

  •  See how much money goes to each media group on daily/weekly/monthly level

  • Find the optimal investment level for each media group in each time time period

Review online & offline media groups’ ROMI with same metrics

  •  See how much money goes to each media group on daily/weekly/monthly level

  • Find the optimal investment level for each media group in each time time period

Find the most effective media channels within media groups

  • Review and compare individual media channels’ effectiveness

  • Sales & Profit ROIs per media channel

See how marketing drives results in different sales channels

  • Compare how marketing campaigns generate sales in different channels (superstores, webstore, home delivery etc.)

  • Allocate marketing investments based on how each channel benefits from them

Compare country-level results…

  • Get country-specific marketing effectiveness metrics in same currency

  • Analyze which media groups perform the best in each country and why

… or dive into geographical differences in effectiveness within specific country

  • Track the marketing effectiveness in specific regions

  • Analyze which areas provide the best ROMI and why

  • Optimize the media investments based on store locations

Connect your campaigns to sales and profit uplifts

Go through media effectiveness over time

  • Compare media investments’ ROIs and uplifts against reference period in time

  • Interpret how the effectiveness has developed over time, and where the trends go in future

Connect your campaigns to sales and profit uplifts

Go through media effectiveness over time

  • Compare media investments’ ROIs and uplifts against reference period in time

  • Interpret how the effectiveness has developed over time, and where the trends go in future

Learn how your target audiences respond to marketing

  • Check which media channels and promotions reach each customer segment most effectively

  • Plan targeted marketing campaigns for each segment with unprecedented accuracy and granularity

Track marketing effectiveness in terms of brand KPIs

  • Measure how marketing affects the key brand KPIs, such as Aided awareness, Unaided awareness, Brand consideration & Brand preference

Get continuous updates
& actionable recommendations for next initiatives

  • See how much business impact new initiatives have generated, and how much of the total potential is left

  • Get recommendations on how to maximize the bottom-line results through marketing

Learn more about MMM

Comparing Different Marketing Mix Modeling solutions

Comparing Different Marketing Mix Modeling solutions

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Methodological pitfalls of traditional Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling

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MMM - Continuous is better than project-based

MMM - Continuous is better than project-based

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FAQ

What is Marketing Mix Modeling?
Marketing Mix Modeling (MMM) identifies the incremental sales and margin driven by each marketing activity and uses that information to elucidate the return on investment (ROI) for each marketing investment. MMM can then be used to recommend changes to the media mix to reach higher level of sales and margin more effectively.
How does MMM work?
MMM decomposes sales time series into different factors driving those sales. Usually marketing activities are one of the most significant drivers, but its important to also account for seasonality in base demand, as well as different external factors, such as status of the economy, competitor activities and weather.
What is a limitation of Marketing Mix Modeling?
The central challenge in MMM is accounting for all the different data sources available, often in various formats and of different quality. To handle the uncertainty and hierarchical nature of the data, a Bayesian approach is often necessary.
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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo a, itaque esse ab veniam, autem ratione necessitatibus voluptatum optio libero dicta consequatur fugiat rerum, suscipit non illo perspiciatis aut. Explicabo.