marketer's handbook to

Budgeting Guide for Marketers

Looking to excel next year's budgeting? Grab this guide and learn how to get Finance on your side in the negotiations!

what you will find from this guide

What's happening in 2022

Companies are now gearing up for post-pandemic period that’s defined by a lot brighter tomorrow than what the past fortnight has been

What the finance team wants to hear

Start the conversations by explaining what you want to achieve with your marketing plan and how it links back to wider business strategy.

How "Financial" your marketing function is

CHECKLIST: If you should check boxes, how many of them would you get

Flowchart for stress testing the plan

Follow the chart to see how your marketing plan is currently doing in a stress test

Download the guide

Imagine that in the next budget negotiation both finance and marketing teams would sit on the same side of the table.

Now, wouldn’t that be sweet?

Power up your marketing investments.

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