marketer's handbook to

How marketing drives sales & profit

Are you looking to learn something new about data-driven marketing and over time, improve the effectiveness of your marketing investments?

what you will find from this handbook

What's happening in marketing attribution

Marketing attribution is going through a major shift from deterministic to probabilistic

Main drivers of Campaign ROI

Breaking down different areas of campaign profitability

Not all promotions are created equal

What factors make a good or bad promotion

Break silos between functions with data

Good investments improve the performance of various different business functions

Download the guide

Combined in the pages of this eBook, you find multiple factors affecting the profitability of your marketing investments. If you want to make better decisions in the future, this is for you.