Speciality Retail

Advanced & continuous Marketing Mix Modeling for data-driven retailers
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all-in-one mmm

World-class Marketing Mix Modeling service with continuous updates

Media Mix

Discover  the best media mix for each campaign & context (time, season, weather etc.)

Offline & Online

Find out how offline media drives sales to webstore & how online media drive store traffic

Leaflet distribution

See on a postal code level what are the most profitable areas for leaflet distribution

understand what's driving results

360° view on commercial performance and the biggest drivers behind results

Star promotions

See what are your star promotions, best product categories and discount mechanics


Find out what’s driving the results behind the most and least successful promotions

Sales and uplifts

Get actionable visualization of day-level base sales, promotion uplift and media uplift

insights and planning

Get actionable recommendations and test different scenarios


Suggestions based on customer’s own historical performance and insights

Clear learings

Statistics on realised & potential sales/margin uplift

Campaign planner

Scenario forecasting possibility  for different media mixes

every industry has unique needs

Industry-specific questions we provide answers for

How much external media, own media and promotions generate sales and profit?
What’s the Return on Marketing Investment for each media channel?
What are the most profitable media channels for each campaign type?
How effectively leaflet marketing performs?

Which distribution areas provide positive/decent ROMI?

What are the most effective delivery days?

How to allocate the ad space of leaflets between product categories?

How to find the star promotions for the cover pages?

How different marketing campaigns affect the base sales growth over long term?

(e.g. are promotion campaigns increasing or decreasing the overall normal-priced sales)

Case Study - Musti Group

“Of course the profitability has gone up, we’re now making 1,4 million more margin on top of the margin growth we had before.”
Annika Lundström - Head of Category and Souring at Musti Group
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Ready to see your marketing as an investment?

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