Sellforte for Speciality retail

Be the #1 choice for customers, always

Cater to the well-defined wants and needs of your audience with the right campaigns at the right time

Promotion proficiency

See the effect of discounts on traffic, margins and brand position

Online & Offline channel

Review sales and margin uplift for each media channel on a daily basis, discovering how each channel drives traffic to physical and online stores

External demand drivers

Take into account all major variables affecting commercial results — including seasonality, competitors’ activities & weather data

“Of course, the profitability has gone up — we’re now making 1,4 million more on top of the margin growth we had before.”

Annika Lundström - Head of Category and Sourcing at Musti ja Mirri

Promotion proficiency

Customers within the speciality retail sector are always up for a good bargain, but finding the optimal trade-off between higher net sales and lower margin requires careful & comprehensive analysis:
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- Find out which products, product categories and brands are highly margin-positive when promoted
- Predict and test which promotions will help win new customers without decreasing the Customer Lifetime Value for your existing customer base
- Align your tactical operations with brand-building activities

Online & Offline in one clear picture

Although consumers are spending more and more time online, the physical world isn’t going anywhere. To compare (and ultimately optimize) your offline and online mediums, you need metrics that cover both.
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- Get channel-specific ROMI reports for both offline & online media on a daily level
- See how different media channels drive traffic to specific stores & online store
- Synchronize media investments with the most effective campaign days

Benefits by role

Marketing Director

Holistic view of the of each media’s performance for incremental sales and margin uplift

Understand the sales value of brand marketing

Recognise which products and marketing messages are best to include in each media type

Commercial Director

See which campaigns and product launches positively affect the sales of the entire product category

Predict sales for the upcoming months when implementing media and campaign plans

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Product Group Manager

Clearly see when products cannibalise each other’s sales inside a product group

Know which product categories to promote in order to get the best traffic impact for both online and offline
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Case

Musti ja Mirri

“Of course the profitability has gone up, we’re now making 1,4 million more margin on top of the margin growth we had before.”

Watch case video

Sellforte® for Speciality Retail

Be the #1 choice for customers, always

Promotion proficiency

Online & Offline channel

External demand drivers

Promotion proficiency

Online & Offline in one clear picture

Benefits by role

Get the most out of your marketing budget.