Industry-specific questions we provide answers for:
How seasonalities and holidays affect marketing effectiveness?
How recurring campaigns affect brand image and sales growth rate?
What’s the geographical (restaurant-specific) performance in media effectiveness and campaigns?
Which deals/promotions generate the most incremental sales/profit(when considering e.g. cross- and upselling & normal-priced meals’ salescannibalization)?
Which media items and messages are the best traffic drivers? Which are the best basket builders?
Which media channels deliver the highest ROMI?