Sellforte® for Restaurant Chains

Data-driven marketing management with continuous ROMI modeling service

World-class Marketing Mix Modeling service with continuous updates

✔ See how muchsales and profiteach media channel drives (above and below the line media)
✔Review how different tactical and brand campaignsdrive short- and long-term sales growth
✔Get weekly/monthly updated results and assigned Customer Success Manager

✔ Review different marketing activities’ impact onrestaurant-, city- and country-level
✔ Recognize country- and area-specificbest practices for profit optimization
✔ Recognize country- and area-specific impact on the total sales of the product category
✔ Improve the communication betweenfranchisees and central operations

360° view on commercial performance, across all markets

Actionable recommendations for new initiatives and test different scenarios with planning tool

✔ Suggestions based on customer’s own historical performance and insights
✔Change specific tracking with sales dataand see how each change is starting to deliver more sales/margin
✔ Statistics onrealised & potential sales/margin uplift

“The Sellforte tool gives us informative analysis on how much uplift each media brings to total sales each month. We use this data in making marketing - related decisions and to quantify media’s impact to the management team."

Rainer Lindqvist –Marketing Director, Kotipizza

"Sellforte analysis gives us new perspectives on how efficiently we are doing things and insight on what we could do differently."

Johanna Kuosmanen, Digital & Customer Experience Director, Kotipizza

Industry-specific questions we provide answers for:

How seasonalities and holidays affect marketing effectiveness?

How recurring campaigns affect brand image and sales growth rate?

What’s the geographical (restaurant-specific) performance in media effectiveness and campaigns?

Which deals/promotions generate the most incremental sales/profit(when considering e.g. cross- and upselling & normal-priced meals’ salescannibalization)?

Which media items and messages are the best traffic drivers? Which are the best basket builders?

Which media channels deliver the highest ROMI?

Case Study: Kotipizza

How the largest pizza restaurant chain in the Nordics increased its ROMI by +83% with Sellforte
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Read Case Study

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