Strategically reducing the price of your products can bring in extra sales but it can also affect the performance of other non-discounted products in your store -- both during and after a campaign. Armed with the right information, however, you can decide when it is right to run a promotion (and how to do it)...
We show you:
- The true incremental sales and margin uplift for each promoted SKU
- The main drivers of both effectiveness and ineffectiveness for each promotion (for example, cannibalisation, vendor funding, waste).
- How to allocate ad space to different product categories in order to maximise each advertisement’s ROI.