Grocery Retail

Find the best basket-building promotions & traffic-driving media channels for each campaign
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all-in-one mmm

World-class Marketing Mix Modeling service with continuous updates

Media Channels

See how each media channel drives sales and profit on daily, regional and store type level

Media Mix

Discover  the best media mix for each campaign & context (time, season, weather etc.)

Leaflet distribution

See on a postal code level what are the most profitable areas for leaflet distribution

understand what's driving results

360° view on commercial performance and the biggest drivers behind results

Star promotions

See what are your star promotions, best product categories and most profitable campaign types


Find out what’s driving the results behind the most and least successful promotions

Sales and uplifts

Get actionable visualization of day-level base sales, promotion uplift and media uplift

insights and planning

Get actionable recommendations and test different scenarios


Suggestions based on customer’s own historical performance and insights

Clear learings

Statistics on realised & potential sales/margin uplift

Campaign planner

Scenario forecasting possibility  for different media mixes

every industry has unique needs

Industry-specific questions we provide answers for:

Which postal code areas are the most profitable for direct mail/leaflet distribution?
What are the most effective media channels for each campaign type...

... and how to separate parallel media uplifts?

What are the most profitable promotions, when considering e.g.:

Volume uplift due to promotion

Profit loss due to discounted price

Normal-priced sales cannibalization from same product category

Customers stocking up discounted products

Shopping basket halo (normal-priced items the consumer buys with the promoted item)

Case Study - Stockmann Delicatessen

“I, of course, get better business results for sure, but then, on the other hand, I’m equally satisfied by the self-development of the team members.”

Susanna Ottila — Director at Stockmann Delicatessen

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