Sellforte® for Grocery Retail

Find the best basket-building promotions & traffic-driving media channels for each campaign

World-class Marketing Mix Modeling service with continuous updates

  • See how each media channel drives sales and profit on daily, regional and store type level

  • Discover the best media mix for each campaign & context (time, season, weather etc.)

  • See on a postal code level what are the most profitable areas for leaflet distribution

360° view on commercial performance and the biggest drivers behind results

  • See what are your star promotions, best product categories and most profitable campaign types

  • Find out what’s driving the results behind the most and least successful promotions

  • Get actionable visualization of day-level base sales, promotion uplift and media uplift

Actionable recommendations for new initiatives and test different scenarios with planning tool

  • Suggestions based on customer’s own historical performance and insights

  • Statistics on realised & potential sales/margin uplift

  • Scenario forecasting possibility for different media mixes

“I, of course, get better business results for sure, but then, on the other hand, I’m equally satisfied by the self-development of the team members.”
Susanna Ottila — Director at Stockmann Delicatessen

Industry-specific questions we provide answers for:

What are the most profitable promotions, when considering e.g.:

  • Volume uplift due to promotion

  • Profit loss due to discounted price

  • Normal-priced sales cannibalization from same product category

  • Customers stocking up discounted products

  • Shopping basket halo (normal-priced items the consumer buys with the promoted item)

Which postal code areas are the most profitable for direct mail/leaflet distribution?

What are the most effective media channels for each campaign type (and how to separate parallel media uplifts)?

Case Study: Stockmann Delicatessen

How Finland’s favourite premium grocery chain improved its marketing analysis and promotion performance

Read Case Study
Case
Stockmann
“I of course get better business results, for sure, but then on the other hand I’m equally satisfied of the self-development of the team members. The content of their work is improving.”

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