Sellforte® for Grocery Retail

Find the best basket-building promotions & traffic-driving media channels for each campaign

World-class Marketing Mix Modeling service with continuous updates

See how each media channel drives sales and profit on daily, regional and store type level
Discover the best media mix for each campaign & context (time, season, weather etc.)
See on a postal code level what are the most profitable areas for leaflet distribution

360° view on commercial performance and the biggest drivers behind results

See what are your star promotions, best product categories and most profitable campaign types
Find out what’s driving the results behind the most and least successful promotions
Get actionable visualization of day-level base sales, promotion uplift and media uplift

Actionable recommendations for new initiatives and test different scenarios with planning tool

Suggestions based on customer’s own historical performance and insights
Statistics on realised & potential sales/margin uplift
Scenario forecasting possibility for different media mixes

“I, of course, get better business results for sure, but then, on the other hand, I’m equally satisfied by the self-development of the team members.”

Susanna Ottila — Director at Stockmann Delicatessen

Industry-specific questions we provide answers for:

What are the most profitable promotions, when considering e.g.:

Volume uplift due to promotion
Profit loss due to discounted price
Normal-priced sales cannibalization from same product category
Customers stocking up discounted products
Shopping basket halo (normal-priced items the consumer buys with the promoted item)

Which postal code areas are the most profitable for direct mail/leaflet distribution?

What are the most effective media channels for each campaign type (and how to separate parallel media uplifts)?

Case Study: Stockmann Delicatessen

How Finland’s favourite premium grocery chain improved its marketing analysis and promotion performance
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Read Case Study

Case

Stockmann

“I of course get better business results, for sure, but then on the other hand I’m equally satisfied of the self-development of the team members. The content of their work is improving.”

Watch case video

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