See how each media channel drives sales and profit on daily, regional and store type level
Discover the best media mix for each campaign & context (time, season, weather etc.)
See on a postal code level what are the most profitable areas for leaflet distribution
See what are your star promotions, best product categories and most profitable campaign types
Find out what’s driving the results behind the most and least successful promotions
Get actionable visualization of day-level base sales, promotion uplift and media uplift
Suggestions based on customer’s own historical performance and insights
Statistics on realised & potential sales/margin uplift
Scenario forecasting possibility for different media mixes
... and how to separate parallel media uplifts?
Volume uplift due to promotion
Profit loss due to discounted price
Normal-priced sales cannibalization from same product category
Customers stocking up discounted products
Shopping basket halo (normal-priced items the consumer buys with the promoted item)
Susanna Ottila — Director at Stockmann Delicatessen
