Sellforte In Fast-Moving Consumer Goods

Drive demand for your products on both your own and external channels

Measure how your media campaigns (be them your own or retailers’) drive the demand for each of your brands

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Brand campaigns’ impact on sales

See how each brand campaign generates product-level sales and what are the most efficient media channels for each brand

Trade spend optimisation

Track how much more sales is gained through retailer campaigns, and what’s the retailer-specific ROI for trade spending

New product launch optimization with marketing

Minimize new products’ ramp-up time by synchronizing trade spending with your own brand campaigns

“I of course get better business results, for sure, but then on the other hand I’m equally satisfied of the self-development of the team members.”

Susanna Ottila — Director at Stockmann

Get a clear picture of how your brand campaigns are driving sales..

Measuring the commercial impact for different brand campaigns is painfully difficult task to do, especially on more distributor-driven markets. But it can be done (with some advanced modeling power), and it provides highly useful insights on brands' demand development over time:

- Track how each and every brand campaign affects overall and location-specific demand — not only for the promoted product but other products and brands within that category as well.
- Review your media performance during a specific campaign (campaign-specific media ROI).
- Predict when and where future brand campaigns will perform the best.

…as well as where your trade spending delivers the best ROI

Discounts and shelf placements can swing sales charts temporarily, especially when a major retailer advertises a specific brand or product. But, as a supplier, you need to know where these swings are coming from:

- Measure the return on trade marketing investments, including margin uplift by each retailer and brand
- Understand how floor position affects the demand for each product
- Include seasonal changes and weather impact in your analysis

Benefits by role

Marketing Director

Holistic view of the of each media’s performance for incremental sales and margin uplift

Understand the sales value of brand marketing

Recognize which products and marketing messages are best to include in each media type

Commercial Director

See which campaigns and product launches positively affect the sales of the entire product category

Predict sales for the upcoming months when implementing media and campaign plans

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Product Group Manager

Clearly see when products cannibalize each other’s sales inside a product group

Know which product categories to promote in order to get the best traffic impact for both online and offline

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Sellforte® for Fast-Moving Consumer Goods