Fast-Moving Consumer Goods

Complete, continuous & cost-effective Marketing Mix Modeling service
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optimize your meadia investments

Media channels’ impact on sales and margin

Media Channels

See on media group-, and media-level how different channels drive sales and margin

Base sales & uplifts

See base sales’ and media uplift’s share of the total sales and margin

Optimize for ROI

Optimize your media investments by discovering when and where you get the best ROI

successful proudct launch

New product launch optimization

Product launch

Predict product launch’s impact on the total sales of the product category


Find out how much new product cannibalizes other products’ sales within the category

Optimize Media Mix

Minimize new products’ ramp-up time with optimal media-mix and trade spend investments

every industry has unique needs

Industry-specific questions we provide answers for

What’s the sales uplift for own media investments and trade spend investments?
Where and when trade spend investments drive the most profitable outcome?
Which media group and individual media provides the highest ROI?
How to time own media investments and trade spend investments throughout the year?
Which media investments grow specific retailer’s sales the most efficiently?
How marketing affects each brand’s base sales development in long term?

Case Study - Cloetta

“Together with Sellforte we’ve finally been able to quantify the value our marketing investments. The initial results allowed us to optimize short- and long-term media budget allocation to drive profitable organic growth of our brands.”
Elena Degtyareva, Global Media & E-commerce Director, Cloetta
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Ready to see your marketing as an investment?

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