Brand campaign performance
Discounts and shelf placements can swing sales charts temporarily, especially when a major retailer advertises a specific brand or product. But, as a supplier, you need to know where these swings are coming from:
- Track how each and every brand campaign affects overall and location-specific demand — not only for the promoted product but other products and brands within that category as well
- Review your media performance during a specific campaign (campaign-specific media ROI)
- Predict when and where future brand campaigns will perform the best.