Effective brand marketing for a crowded market
Purchases varying from short-term consumption loans to once in a lifetime -mortgage loans form a market that cannot be convinced with purely tactic marketing campaigns. As the majority of the companies’ product assortments are very similar to each other, consumers make their decisions based on the top-of-mind, previous own & shared experiences with the company and overall feeling of the brand.
Succeeding in delivering the right messages that resonate with the customers has major impact on acquiring new customers, which in turn can be measured by analyzing the long-term lead generation of different brand campaigns. With Sellforte, finance companies can:
- Measure the effectiveness of brand marketing in terms of long-term lead generation
- Monitor how brand-related campaigns resonate with each customer segment
- Find out what are the most efficient channels, months and campaign frequencies in brand marketing