Sellforte® for Finance & Insurance
Application-based Marketing Mix Modeling with continuous updates & full data security
See how much applications, contact requests and web traffic each media channel generates
Discover the best media mix for each campaign & context (time, season, customer segment etc.)
Compare which channels & campaigns produce the highest scoring loan applications
Sellforte’s algorithms are specifically developed to utilize unidentifiable sales data
Attribution can be done on new application, contact request, website traffic level
Lifetime value estimates for channel-specific applications and their cross-sales potential
Recommendations based on customer’s own historical performance and insights
Statistics on realized/potential application uplift for ongoing recommendation implementations
Scenario simulator for different media mixes and their forecasted application uplift
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New applications generated?
High-scoring applications generated?
Customer Lifetime Value generated?
