Sellforte® for Finance & Insurance sectors

Application-based Marketing Mix Modeling with continuous updates & full data security

AI-powered analytics tool for marketing optimization

✔ See how muchapplications, contact requestsand web traffic each media channel generates
✔Discover the best media mix for each campaign & context (time, season, customer segment etc.)
✔Compare which channels & campaigns produce the highest scoring loan applications

✔ Sellforte’s algorithms are specifically developed to utilize unidentifiable sales data
✔ Attribution can be done on new application, contact request, website traffic level
✔ Lifetime value estimates for channel-specific applications and their cross-sales potential

Marketing Mix Modeling service that doesn’t require any sensitive/personal data

Actionable recommendations for new initiatives and possibility to simulate different scenarios

✔ Suggestions based on customer’s own historical performance and insights
✔Statistics on realized/potential application uplift for ongoing recommendation implementations
✔ Scenario simulator for different media mixes and their forecasted application uplift

Industry-specific questions we provide answers for:

How much new applications/contact requests/ website traffic each offline and online media channel generates?

What are the most effective marketing campaigns in terms of:

New applications generated?

High-scoring applications generated?

Customer Lifetime Value generated?

What are the most effective media channels for each campaign?

Will current or alternative media plans reach the campaign objectives?

Power up your marketing investments.

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