Sellforte® for Finance & Insurance

Application-based Marketing Mix Modeling with continuous updates & full data security

AI-powered analytics tool for commercial optimization

  • See how much applications, contact requests and web traffic each media channel generates

  • Discover the best media mix for each campaign & context (time, season, customer segment etc.)

  • Compare which channels & campaigns produce the highest scoring loan applications

marketing mix modeling

Marketing Mix Modeling service that doesn’t require any sensitive/personal data

  • Sellforte’s algorithms are specifically developed to utilize unidentifiable sales data

  • Attribution can be done on new application, contact request, website traffic level

  • Lifetime value estimates for channel-specific applications and their cross-sales potential

Actionable recommendations for new initiatives and possibility to simulate different scenarios

  • Recommendations based on customer’s own historical performance and insights

  • Statistics on realized/potential application uplift for ongoing recommendation implementations

  • Scenario simulator for different media mixes and their forecasted application uplift

Industry-specific questions we provide answers for:

How much new applications/contact requests/ website traffic each offline and online media channel generates?

What are the most effective marketing campaigns in terms of:

  • New applications generated?

  • High-scoring applications generated?

  • Customer Lifetime Value generated?

What are the most effective media channels for each campaign?

Will current or alternative media plans reach the campaign objectives?


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