Scalable solutions. For every industry
Marketing excellence regardless of the context
High shopping frequency, diverse customer segments and value perceptions require coherent marketing strategy that delivers superior value compared to competitors. Sellforte provides retailers the tools to utilise vast amounts of data by creating transparency and predictability in marketing activities:
Reveal promotions' impact
on basket size, category performance and long-term purchases.
Allocate weekly media spend
based on seasonal, geographic
and customer segment performance
Discover and utilise store clusters' price up potential based on competition and price elasticity
& Home Retail
High basket value, brand preferences and price margins result more profitable but elusive customers. Discovering optimal marketing mix for the most valuable customer segments provides sustainable competitive advantages and strengthens the brand loyalty.
Discover which promotions activate old customers, acquire new ones and improve the churn rate
Find out customer segments' preferred medias and best seasons to over invest in them
Develop attractive and engaging loyalty programs that support both short- and long-term growth
Crucial price perceptions, one-time purchases and high margins form a longer purchasing process which retailers can disrupt by consistent marketing strategy. Sellforte helps specialty retailers to outperform competitors with targeted marketing roadmap.
Recognise seasonal marketing requirements to ensure that monthly sales targets are reached
Map the items that drive customers' value perception of the company
Design the leaflet distribution based on geographic performance and itemisation
Promotions that drive growth
Promotions form a major part in grocery retail. Due to high frequency in campaigns, discount % and techniques play a major role in profitable promotion strategy. With Sellforte Promotion Effectiveness retailers can see on individual item level what is the best discount % and technique (e.g. 3 for 2) as well as promotions’ externalities, such as cannibalisation, stock-up and basket halo.
Best timing for media investments
Reaching the customers at the right time and in right places requires insights about which channels work for each customer segment, in which areas and at what time. Sellforte Marketing ROI provides retailers information about publisher and ad level performance so that marketing spend is allocated based on daily profitability.
KVIs and pricing strategy
Recognising the key value items (KVI) that drive customers’ value perception and store selection is essential for brand loyalty, customer acquisition and positioning strategy. Sellforte Pricing Insight creates transparency and predictability into retailers’ pricing choices by revealing optimal price points based on the competitors’ offerings.
Fashion, Home & Beauty Retail
Get better insights about what the customers are buying, how often they visit physical & online stores, what promotions drive traffic etc.
Customise tactics for different segments to create meaningful value for the most loyal and profitable customer groups and create fluent loyalty funnel for more engaged audience.
Align promotional campaigns and media-mixes based on both short- and long-term impacts to protect the brand from price-oriented competition and low-committed segments.
Gain sustainable competitive advantages by understanding how each promotion drives sales and in which medias and promotion types it performs the best.
Allocate direct marketing to certain postal codes, monitor how more remote areas respond to marketing messages, and build on-and offline media synergies.
Pick the right mix between star promotions and traffic & sales drivers to maximise each leaflet’s profitability, schedule the optimal publishing time and best medias for distribution.
Sellforte provides unparalleled calculation power to support external agencies’ media mix modeling process. We’re also open for joint development projects.
Our specialised AI and machine learning models deliver continuous analytic insights for agencies, enabling minimal lead time from project assignment to result delivery.
Alternatively, media agencies have the option to develop advanced retail analytic software by themselves. This would, however, require substantial investments from the agency. Sellforte provides affordable outsourcing option.