Grocery Retail
High shopping frequency, diverse customer segments and value perceptions require coherent marketing strategy that delivers superior value compared to competitors. Sellforte provides retailers the tools to utilise vast amounts of data by creating transparency and predictability in marketing activities:
Promotions effectiveness
- Reveal impact of promotions on basket size, category performance and long-term purchases.
Adaptive media mix
- Allocate weekly media spend based on seasonal, geographic and customer segment performance
Competitive pricing
- Improve your pricing strategy by analyzing your competition and your customers’ price sensitivity
+50%
improvement potential in marketing ROI
+5%
margin improvement potential in promotions
Fashion, Beauty & Home Retail
High basket value, brand preferences and price margins result more profitable but elusive customers. Discovering optimal marketing mix to target the most valuable customer segments provides sustainable competitive advantages and strengthens the brand loyalty:
Star promotions and traffic drivers
- Choose promotions that activate old customers, attracts new ones and improve customer loyalty
Tailored fit
- Find out preferred medias for your target customer segments and the best seasons to reach them
Brand loyalty
- Develop attractive and engaging marketing campaigns for your loyal customers to support both short- and long-term growth
>0.3 M€
incremental sales and 0.1 M€ margin improvement potential through optimized coupon marketing channels
+50 % p.p.
improvement potential in marketing ROI through optimized promotional activities
Specialty Retail
Crucial price perceptions, one-time purchases and high margins form a longer purchasing process which retailers can disrupt by consistent marketing strategy. Sellforte helps specialty retailers to outperform competitors with targeted marketing road map:
Campaign forecasting
- Adjust your marketing activities based on accurate insights to ensure that monthly sales targets are reached
Key value items
- Promote the items that drive customers’ value perception of your company
Leaflet optimization
- Plan the leaflet distribution based on geographic performance and choose most attractive items to boost traffic
+3.3%
in increased sales and 1.7% in margin through media spend optimization