Sellforte’s solutions have been developed to fit industry-specific characteristics & challenges
Retail
High shopping frequency, diverse customer segments and value perceptions require coherent marketing strategy that communicates superior value proposition compared to competitors.
Traffic-driving promotions
- Find out what are the star promotions that attract customers to stores and website
Geographical media mix
- See each media’s local performance in terms of sales and margin
Targeted leaflet distribution
- Reallocate your leaflet distribution to postal codes with the highest ROMI
Restaurants
Finding the right tools for restaurant industry’s hectic environment require real-time solutions that dive into customer behaviour.
Traffic & upselling potential
- Restaurant visits data and realised sales performance
Right meals for promotions
- Find out preferred medias for your target customer segments and the best seasons to reach them
Operational synergies
- Develop attractive and engaging marketing campaigns for your loyal customers to support both short- and long-term growth
Telco
Finding the right messages and promotions that support high CLV plays a key role in how marketing strategy can be optimized within the industry.
Reaching the right customer segments
- Monitor marketing performance based on different segments and target the resources to the most valuable ones
Cross-channel synergies
- Find out how each media supports each other in customer acquisition funnel
Brick-and-mortar foot traffic drivers
- Promote the right products that attract customers to physical stores, where the best upselling potential lies
Travel & Hospitality
Seasonality, consumer preferences and sales forecasting form the context for marketing performance in Travel & Hospitality sector
Real-time insights
- Recognise demand’s seasonality, what causes it and how to balance sales performance with right-timed campaigns
Tactical vs. Brand marketing
- Find the right balance between promotion-oriented and long-term brand building campaigns
Sales forecasting
- Predict how planned campaign items and media-mix will perform in the upcoming seasons
Financial
Comprehensive CRM-data enables advanced customer segmentation based on individuals’ buying behaviour. Combined with Sellforte’s Marketin ROI solutions, financial companies are able to craft sophisticated CLV-enhancing strategy for marketing.
Concrete sales conversion for marketing campaigns
- See how much new customers each channel and promotion delivers
Top of mind
- Reveal how campaigns contribute in customers’ brand preferences by looking at Like for Like -growth
Customer segmentation
- Plan the marketing strategy and its activities around segments with the highest CLV-estimate
FMCG
Marketing metrics for FMCG-companies require sophisticated demand estimation models that are able to attribute campaigns’ sales performance based on restricted data. Sellforte Marketing ROI provides advanced tools for measuring the comprehensive effect of each marketing activity
Local impact
- Monitor each media’s geographic performance and determine how to reach each market with the best media-mix
Right messages in the right channels
- Estimate how different products and categories perform in each media
New product launch
- Predict how fast new products reach the target demand level with planned campaign schedule