How it works
Sellforte marketing AI
Sellforte marketing AI has been developed to optimise your promotions and marketing in both online and offline media. It analyses what has happened before and why, it accurately forecasts the future, and it recommends the best possible options to take. You can make more informed and better decisions when you see the expected outcomes in our solution.
The Sellforte marketing AI is based on leveraging the receipt and marketing data to the fullest, adding external econometric and e.g. weather data to the mix. It makes sense of all the complex relations in the data masses by utilising advanced machine learning and AI algorithms. It evaluates the actual sales and margin impact of each marketing event and promotion, and the results and recommendations are updated into our own Sellforte web-UI that is especially designed as an interactive tool.
Stronger results by understanding the data
In the Sellforte solution, promotions and marketing events are attributed to SKUs, product groups etc according to rulesets, which makes it possible to model and forecast the effects of marketing not only in the total store level, but in all levels available in the data. Therefore the AI learns even how individual SKUs perform when promoted. For instance, the true incremental sales of an SKU that has been marketed can be decomposed to the effects due to discount, increased store visibility, and media, among other things.
There are always complex effects and forces at play in the retailer data. On top of this, real-world data always has noise that requires proper statistical approaches to deal with. Our solution utilises Bayesian models to reach more accurate results even in the presence of noise.
The AI has been fed with 10b€ transaction data and 90m€ media spend data
Machine learning and AI models are used to break down how many simultaneous activities contribute, and they can take external factors such as macroeconomic factors or weather into account. The AI learns continuously with every new bit of data, and it gets better in forecasting and optimising marketing investments and promotions.
Sellforte’s AI-powered service with the Sellforte web-UI is the perfect tool to stay on top of your marketing. You see weeks or months before how your marketing plans are expected to perform, and you can make optimal adjustments based on the recommendations.