AI and machine learning for actionable insights
AI. In short, that is how we do what we do. Two little letters — allowing us to not only look at everything that’s happened in your marketing efforts so far (yep, even that failed campaign you’d rather forget about) but also accurately forecast the future AND recommend the best way to get you to where you want to be, optimizing your promotions and online/offline media efforts while we’re at it.
The question is, how?
- By analyzing all of your receipt and marketing data
- Adding in external econometric factors (for example, weather data)
- Using advanced machine learning and AI algorithms to make sense of the complex relationships in your masses of data
And turning these into actionable insights for you to use every day. This is all presented in our own Sellforte web-UI, designed to be an interactive tool. No more static powerpoint reports that are going to stay unopened and forgotten about in your inbox.
How does it work?
We believe in the power of the big picture, but we also think you need to know the details — which is why we connect promotions and marketing events to individual SKUs and product groups (as well as looking at performance across the board).
Our AI looks at factors such as discounting, increased store visibility and media, among other things, for each item, using the Bayesian model to eliminate noise and give accurate results. All of this is then learned by the algorithm, remembered and utilised in the future.
This means you can see not only what is and isn’t working for your store as a whole but also at category and individual product level. More knowledge, more power.
Technology that works hard so you don't have to
Enables agile marketing
Constantly updated results from different marketing activities
24/7 access in the Sellforte Web UI
Stay on top of your game all the time
Strategic and tactical use cases
Reliable & actionable insights only come from on date-, product-, store- and media-level marketing mix modeling
Maximizing the total profitability of different marketing investments
Savings and insights for growth
Big Data ROMI modeling and promotion effectiveness usually gives 20-30 % higher efficiency to marketing investments
Typically new trends or insights are found to grow even faster
Objective & transparent
Our scientific approach to MMM and promotion effectiveness is not related to any other business
True to our vision, we’re always up for discussing how our methodology works