AI and machine learning for actionable insights
AI. In short, that is how we do what we do. Two little letters — allowing us to not only look at everything that’s happened in your marketing efforts so far (yep, even that failed campaign you’d rather forget about) but also accurately forecast the future AND recommend the best way to get you to where you want to be, optimizing your promotions and online/offline media efforts while we’re at it.
The question is, how?
- By analyzing all of your receipt and marketing data
- Adding in external econometric factors (for example, weather data)
- Using advanced machine learning and AI algorithms to make sense of the complex relationships in your masses of data
And turning these into actionable insights for you to use every day. This is all presented in our own Sellforte web-UI, designed to be an interactive tool. No more static powerpoint reports that are going to stay unopened and forgotten about in your inbox.
How does it work?
We believe in the power of the big picture, but we also think you need to know the details — which is why we connect promotions and marketing events to individual SKUs and product groups (as well as looking at performance across the board).
Our AI looks at factors such as discounting, increased store visibility and media, among other things, for each item, using the Bayesian model to eliminate noise and give accurate results. All of this is then learned by the algorithm, remembered and utilised in the future.
This means you can see not only what is and isn’t working for your store as a whole but also at category and individual product level. More knowledge, more power.