Use Cases for Marketing Analytics & Data Science

This is how the marketing analytics department / function can benefit from Sellforte
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Use Cases for Marketing Analytics

Always up-to-date results & recommendations...

  • After the onboarding process the results will be updated to the UI on continuous basis

  • Users will have the latest metrics and insights supporting the decision making

…without having to deal with the laborious continuous analyses

  • Client’s data experts will be mostly needed in setting up the data pipelines in the beginning

  • After the onboarding the analytics team’s resources can be utilized in more valuable projects and processes

More focus on analyzing the results, instead of prepping and building the analysis

  • Marketing investments per campaign

  • Sales & Profit uplifts per campaign

  • Sales & Profit ROIs per campaign

  • Review results on daily/weekly/monthly level

Possibility for further analyses (through data export)

  • See how much incremental sales and profit marketing drives in different sales channels

  • Get results even on an individual store level

  • Negotiate with hard data in reseller discussions

Utilize all commercial data for more accurate results

  • Marketing investments per campaign

  • Sales & Profit uplifts per campaign

  • Sales & Profit ROIs per campaign

  • Review results on daily/weekly/monthly level

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