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Compare how much of the campaign-driven sales is generated due to promotion vs. media visibility
Test & learn which categories and products drive the biggest traffic spikes into stores
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See how much normal-priced sales the promotion cannibalizes within the product category
Recognize which brands have strong consumer loyalty
See how the promotion affects post-campaign sales within the product category
Leverage different discount mechanics for categories with high stockup effect in promotions
Review promotion effectiveness from total basket value point of view
Find the star promotions that attract customers who buy large, profitable baskets
Distribute ad space in each media channel based on promotions’ past & predicted performance in that media
Make sure star promotions get required space in each ad
Find the best discount type and level for each promotion
Fine-tune your campaigns with well-placed promotions
