“It really creates impact. Over the last few weeks we have reworked our entire marketing budget for next year using the Sellforte insights. We’re pretty sure that this will increase the effectiveness and the ROI of our investments compared to the original plan.”
Maik Kleinschmidt, Director Marketing Europe at C&A
"Next to the measuring marketing effectiveness, we are also using the tool to measure the impact of our promotional activity."
Gina De Ryck, Head of Consumer Insights and Analytics at C&A
Sellforte’s Promotion table view includes all past promotions and their incremental sales and margin uplifts. Clicking a row reveals that specific promotion’s warterfall chart, which shows all of the factors behind the results (cannibalization, stockup, halo). The table can be sorted, and each promotion is categorized/labelled
Sellforte’s dashboard includes filters to allocate the media investments and sales/margin uplifts on campaign type –level, which shows the user how e.g. brand campaigns and performance campaigns are delivering results in terms of ROMI.
Additionally, the user can filter out other campaign types and focus on e.g. brand campaign, and allocate the media investments and uplifts on media channel level, which reveals what are the most effective media channels for brand marketing campaigns.
Sellforte’s dashboard includes filters to allocate the sales/margin uplifts on sales channel level. Filtering out offline media channels and selecting physical sales channels shows how online marketing marketing drives sales to physical stores, and vice versa.
The dashboard enables the user to review ROMI on campaign type, media group and media channel levels, and compare current metrics with past time periods to determine what are the most effective media channels in terms of ROMI and how this is changing overtime.
Sellforte’s Customer Success Managers also help to plan the media investments together in the regular meetings. Sellforte’s tool also includes Media Optimizer module, that predicts (based on years of sales and marketing data) what would be the optimal split between campaigns and media channels based on given parameters.
The dashboard includes filters to allocate the media investments and sales/margin uplifts on campaign type –level, which shows the user how e.g. brand campaigns and performance campaigns are delivering results in terms of ROMI.
Additionally, the user can filter out other campaign types and focus on e.g. brand campaign, and allocate the media investments and uplifts on media channel level, which reveals what are the most effective media channels for brand marketing campaigns.
The sales/margin uplifts can be grouped by product categories, revealing how the marketing investments drive sales in different categories.
