Use Cases for Ecommerce Promotion Effectiveness
Ensure high availability, increased margins and automate manual processes - all in the same platform
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“We’re experiencing significant growth and with that also a constant need to adapt to our customers needs. Promotions play a big and increasing role in online grocery shopping and therefore it’s key to have the right solution to ensure that we offer valuable promotions.
Jack Enevoldsen, Category Director at nemlig.com
Improvement in marketing effectiveness
Points increase in sales growth
Points improvement in GM%
Transparency to commercial outcomes
A study carried out by Boston Consulting Group points out that 20 to 50 percent of B2C promotions are doing – well – nothing really.
We want the help managers understand what makes a promotion a success.