how to structure your marketing data for marketing mix modeling & romi

Marketing Data Guide

Although putting your data into the right format might seem like a world of trouble, we guarantee that it will be worth it.

In the future data will be one of the most valuable assets companies can possess.

what you will find from this guide

Why data quality matters

The most usual reason why data is not utilized in decision making

How to structure your data

Media data
Campaign data
Business data

Datasets you need and where to get it

What data do you need for most modeling jobs

What to do after you have all the datasets

The easiest way to get started

Download the guide

Only data that can be turned into decisions is and will be valuable.

That’s why it’s crucial to ensure decent data quality today.