Meet Sellforte

We are a team of scientists, developers and consultants, combining the latest technologies and breakthroughs in data science with years of experience from working with leading retailers of the world.

Our background

We’ve seen and experienced current marketing analytics’ inefficiencies within the retail industry first-handed.

Quarterly, yearly and even less frequent report cycles cannot solve the most profound problems in the long run, while the costs for developing comprehensive in-house marketing analytics system won’t usually fit the marketing budget either.

As a result, marketing insights are purchased as reoccurring projects with expensive price tags, that undermine the insights’ biggest growth potential.

Sellforte was founded to tap into this lost potential.

Our vision

We believe that focusing on what’s truly essential is the key to success.

This is, however, increasingly difficult nowadays as organisations have to deal with endless amount of things that drain energy from the most crucial tasks, dulling the sharpest edge day after day.

That’s why we’ve developed an AI-powered analytics software that helps marketing professionals on every level of the company to concentrate on doing what they’re specialized for, while the algorithms take care of the bulk calculations.


Our mission is to raise the appreciation of marketing as a business driver through analytical approach

Sellforte Team

CEO, Co-Founder

Juha Nuutinen

CEO, Co-Founder

+358-400-705-364

Former top-tier management consultant with globally leading retail analytics expertise

CSO, Co-Founder

Dr. Mikko Ervasti

CSO, Co-Founder

Data scientist with complex mathematical modeling expertise

CTO, Co-Founder

Teppo Luukkonen

CTO, Co-Founder

Versatile expertise in business modeling

CCO

Paul Arpikari

CCO

+358 41 438 2545

+10 years in media and marketing industry

COO

Lauri Potka

COO

Former top-tier management consultant and expert on improving marketing ROI

VP, EMEA Sales

Kennet Jokisalo

VP, EMEA Sales

+358 440 222 622

Marketing Manager

Chris Kervinen

Marketing Manager

Inbound + outbound marketing specialist

Finance and Operations Manager

Antti Heliste

Finance and Operations Manager

Customer Success Director

Tuomas Matilainen

Customer Success Director

Retail and marketing analytics professional with experience of working at a top retailer and media agency

Customer Success Manager

Anna Valtonen

Customer Success Manager

Customer Success Manager

Katarzyna Wierzchowiecka

Customer Success Manager

Project management and strategy expert

Business Development Representative

Valtteri Riihimäki

Business Development Representative

+358 503 474 704

Internationally experienced sales specialist

Business Development Representative

Tia Delfino

Business Development Representative

+358 451 184 777

Digital Marketer

Aija Peltola

Digital Marketer

Online, analytics and SEO

Senior Data Engineer

Ville Vierimaa

Senior Data Engineer

Physicist with savvy data science and data engineering expertise

Lead Developer

Paavo Niskala

Lead Developer

Background in computational plasma physics in nuclear fusion applications

Senior Data Scientist

Dr. Hannu Laine

Senior Data Scientist

Expert in Bayesian modeling and causal inference

Data Scientist

Leevi Lindgren

Data Scientist

Data Scientist

Álvaro Orgaz Expósito

Data Scientist

Data Scientist

Ella Tamir

Data Scientist

Junior Data Scientist

Lauri Seppäläinen

Junior Data Scientist

Software Developer

Jeroen Bosch

Software Developer

Junior Software Developer

Joonas Nurmi

Junior Software Developer

Junior Software Developer

Zhongyuan Jin

Junior Software Developer


Advisors

Advisor

Petteri Räty

Advisor

Senior Advisor

Ismo Ojanen

Senior Advisor

Senior Advisor

Jonas Stjernberg

Senior Advisor

Advisor

Olli-Pekka Mattila

Advisor

Investors


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We’re located all over the world with branch offices in Finland, UK and Hong Kong.
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