We’ve seen and experienced current marketing analytics’ inefficiencies within the retail industry first-handed.

Quarterly, yearly and even less frequent report cycles cannot solve the most profound problems in the long run, while the costs for developing comprehensive in-house marketing analytics system won’t usually fit the marketing budget either.

As a result, marketing insights are purchased as reoccurring projects with expensive price tags, that undermine the insights’ biggest growth potential.

Sellforte was founded to tap into this lost potential.