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Benecol® was interested in determining its marketing activities’ ROI in UK on ongoing basis that would enable agile data-driven decision making from different perspectives: Across media channels, trade marketing activities, retailers and product categories.
Sellforte’s solution revealed what are the most and least profitable marketing channels, enabling Benecol® to take actions and improve its overall marketing ROI by +26%, already during the first 4 months of the cooperation.
-Amit Mukherjee, Sales Director UK for Benecol, Raisio