How the leading Nordic home electronics retailer measured the effectiveness of its TV marketing and the spillover effects it has on SEM with Sellforte
How the biggest pet care retailer in the Nordics improved its leaflet promotions with Sellforte
How the biggest discounter in Finland improved its leaflet performance with Sellforte
Tokmanni's promotion-driven campaigns and price-oriented value proposition provided potential premises for advanced marketing analysis and optimization. At the same time having weekly updated results in easy-to-use web-UI helps Tokmanni to build its already strong brand.
⇒ Analyzed which promotions have better impact than others
⇒ Revealed leading factors behind promotion effectiveness
⇒ Optimized ad space allocation & leaflet size
How global furniture retail chain improved its marketing effectiveness by optimizing leaflet distribution strategy with Sellforte
As the local furniture market has been highly price-driven for a while now, Jysk wanted to find new ways to attract customers to the stores. Deep dive into sales data revealed the leading drivers behind Jysk's most important marketing channels, and how to improve their performance.
⇒ Measured leaflet campaigns' sales and margin impact
⇒ Analysis revealed which postal code areas perfomed well
⇒ Changes led to +700k€ savings without sales growth decrease
How one of the most prestigious fashion retailer in the Nordics streamlined its marketing operations with Sellforte’s ROMI modeling tool
Stockmann has one of the most prestigious brands in Finland. Recent years have been, however, tough for the company, and it needed thorough analysis of which parts of its marketing are working, and which should be discarded. Stockmann's own sales data helped to solve the challenge.
⇒ Quantified performance of each media type and channel
⇒Defined best campaigns, seasons and weeks based on ROMI
⇒ Found the right investment level for each quarter and year
How the top premium grocery chain improved its Promotion Effectiveness with Sellforte
“I of course get better business results, for sure, but then on the other hand I’m equally satisfied of the self-development of the team members. The content of their work is improving.”