How a leading Finnish home electronics brand identified their most profitable advertising channel
Gigantti is a Finnish household name, operating for over 20 years. It is the country’s largest seller of home electronics, as well as being one of its most prolific advertisers. In 2019, it had a turnover of €562 million.
We looked at all of their sales receipt data, promotional efforts, media advertising investments and web traffic over two years from 2017 to 2019 to combine offline and online marketing analysis and give a clear and accurate picture of where their revenue was coming from...
We discovered their biggest revenue driver (both in the long and short term), their most efficient channel and the channel with the highest volume of sales. We also identified some interesting interplay between their advertising.