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Sellforte Blog

Big topics, easy-to-read blog posts


Ok, so you put in the time and effort (and, let’s face it, blood, sweat and tears) into a kick-ass marketing plan, executed...

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Tags: Media channel attribution, Consumer insights, Budget allocation,


The current trend that has swept the global business community is a style of marketing that tackles targeted objectives with...

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Tags: online and offline data, agile marketing, tactical marketing


From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing...

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Tags: data analytics, marketing roi, offline marketing,


Are you opting for the best return-on-investment (ROI)?

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Tags: data analytics, marketing roi, marketing analytics,


Changing your perception from marketing budgets to marketing investments.

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Tags: data analytics, marketing roi, offline marketing


Brief to-do list for marketers that are interested to take their ROMI modeling to the next level.

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Tags: "ROMI modeling", "How-to"

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