Ok, so you put in the time and effort (and, let’s face it, blood, sweat and tears) into a kick-ass marketing plan, executed...
Media channel attribution,
The current trend that has swept the global business community is a style of marketing that tackles targeted objectives with...
online and offline data,
From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing...
Are you opting for the best return-on-investment (ROI)?
Changing your perception from marketing budgets to marketing investments.
Brief to-do list for marketers that are interested to take their ROMI modeling to the next level.
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