Making marketing the revenue center
The most robust MMM platform for all media channel measurement, optimization, and sales forecasting.
All-in-one MMM platform for eCom, Retail & Agencies
For decades Marketing Mix Modeling (MMM) has been a slow and painful process that is highly respected but rarely loved due to its slowness.
This has now changed for good.
Sellforte's MMM solution provides retailers and agencies an easy, fast, and close to real-time solution to measure marketing performance and forecast revenue.
It's your everyday backup whether you are reporting campaign results, optimizing media mix, forecasting revenue, or prepping for a board meeting.
Badged Meta Measurement Partner
Sellforte has been accepted as a badged Meta Measurement Partner, which enables Sellforte data scientist to access the best quality data from Meta's channels.
Main use cases
Strategic Marketing
See how platform can support you on strategic decision making
Performance Marketing
Optimize performance marketing investments on a weekly basis and get more out your budget
Media Planning - Agencies
Agencies can use the platform to forecast the campaign's effect on sales
Click-based attribution vs. Sellforte MMM
Click-based attribution models
Based on clicks
Uses only clicks to attribute revenue
Third-party cookies
Sunsetting methodology
Biased
Human and platform biased measurement
Reporting traffic sources
Doesn't tell what was because of marketing
Rich media data
Uses investments, media metrics and ad related data
Econometrics
Statistical techniques (Bayesian Inference)
Objective
Business model not related to media
Predictive
Marketing ROI and forecasting capabilities
Number crunching.
optimized media investments
more effective marketing
ROI for our customers buying Sellforte
Industry-specific solutions
eCommerce
Optimizing user acquisition costs to drive both new customers and Lifetime Value (LTV) of current customers
DTC brands
Optimize your global digital media investments for the DTC channel and find insights for growth
Specialty retail
Optimizing promotions and media investments to maximize sales uplifts per product category and sales channel.
Curious to learn more about MMM?
Learn more about Marketing Mix Modeling
Latest articles
- Marketing Mix Modeling
Why should I use Marketing Mix Modelling when I have Google Analytics?
- Marketing Mix Modeling
Should You Include Branded Keyword Paid Search Spend in Marketing Mix Modeling (MMM)?
- Marketing Mix Modeling
How to measure Offline Media with Marketing Mix Modeling?
- Marketing Mix Modeling
Why treating MMM as just another data science project can lead you astray?